This is a program where you can send your goods to one of the Amazon fulfillment centers. Here, it is stocked for sale. In time, customers get to buy the items before Amazon ships them. How does this differ from drop shipping? There is one key difference: In this plan, Amazon does not provide the products. Instead, you, the seller, has the responsibility to provide the goods.
This kind of plan lets you focus on other aspects of the business. It allows Amazon to handle most facets of shipping. They also care for customer service and other elements of selling products on Amazon. There are other benefits as well. You can extend new products to Amazon Prime members. By doing this, you make an extra step towards getting the Buy Box. This is true even if your products are priced slightly higher than the others.